Into the Force Store / Roarc Renew

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Designing is mostly about interpreting. Saturnbird first grabbed attention of Roarc Renew because of its unique Chinese name - Sandunban (Three and a half). If we break it up, it means three meals for the body and half meal for the soul. What a true reflection of the living conditions of most people! Whether it reflects full implications of the brand is unknown for me, but I am sure this is part of the brand story. From my personal interpretation, the brand is trying to tell us the relationship between the body and the soul, a quite interesting topic. Three meals a day for the body, and a half meal of coffee for the soul.